Birdhouse Masterclass

Brief: Birdhouse - A Belgian start-up accelerator - launches a new e-learning solution that aims to provide answers to some common challenges of founders of Belgian start-ups and scale-ups. For example: acquiring the right financial help, creating marketing plans, building a great team, or providing the right leadership. This new e-learning series would be launched as a sub-brand of Birdhouse, with its own identity.

Approach: Along with the creative team of StoryMe, we created this whole identity. We created a color scheme, a logo and styleguide, a set design, video guidelines, the whole shabam!

Outcome: We delivered 60+ e-learning video’s to roll out on their platform, all very on-brand and with interesting graphics on screen. As the art director on this project I had the responsibility of guiding a team of motion designers, to make sure all content was delivered on time and of great quality.